South Shore Sensory is a growing brand in the educational play space. While the following is enthusiastic, with demand rising, reaching our target market and expanding the business are presenting a challenge. South Shore Sensory is a niche business established by an award-winning toy designer who, after having her own children, wanted to create elements of play that are safe and educational. These brand guidelines brought focus to the brand elements already established and created a framework for the brand architecture as it grows.
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